Page 284 - Are You Future Ready?

United States. In the early years when Airbnb was founded,
Brian Chesky, one of the founders, launched a promotional

programme code-named Snow White. He used the oldest
method – storytelling to reveal the “emotional moments”
experienced in the end-to-end Airbnb journey. These
touching stories involved not just tourists, but also the

property owners. According to Chesky, the more details in
a story, the more sentimental it could be. For example, you
had to consider whether the property owner was a man or
a woman, young or old, living in a city or the countryside;

282 why they decided to become a host, did they feel anxious?
...

Young entrepreneurs, I am looking forward to being

impressed by you in the same way!