Page 283 - Are You Future Ready?

Chapter Four - Right People

is very important at any time. In the internet age, our
attention span is probably shorter than a goldfish's. That is

why attracting prospective customers within a very short
duration, the so called “elevator pitch”, is a primary ability.

However, many IT people from the mainland and Hong

Kong are not effective when presenting. For example,
a team I met recently when I was a mentor to startups,
delivered a 15-minute speech which was full of technical
jargons and not appealing at all. So I challenged the

team: If you can convince me within a minute, I will then 281
recommend you to others.

Story telling is always important

One of the most important skills is being able to tell a
compelling story about your vision -- and also being able
to back it up with data. Partners, investors, and employees
all want to see results and it is up to you to take them on

that journey.

We can learn from the marketing skills of companies in the