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level decision-makers. As long as they were willing to give

                     feedback, I would do my best to improve the products
                     and services to ensure the highest possible customer
                     satisfaction. After almost a year, I finally received my first
                     contract. Later, I established a solid customer base through

                     word of mouth.


                                   Loyal customer's value


                     A story about Ryuichi Sakamoto, the Japanese music

    276              master and a New York restaurant in the New York Times
                     has outspread recently. Sakamoto lived in New York where
                     he used to visit a Japanese restaurant very often. He
                     thought that its food was excellent, just like the elegant

                     historical  palatial  villa,  Katsura  Rikyu  in  Kyoto,  but  the
                     strong music in the restaurant was not compatible with
                     the style of food served. As a customer, he went to the
                     chef and volunteered to design a music playlist for the

                     restaurant.


                     In an interview, Sakamoto said: “Normally I just leave if I
                     cannot bear it. But this restaurant is really something I like,
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