Page 276 - Are You Future Ready?
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their development. The people issue refers to the lack of
talent for scientific research or sales and marketing, which
hinders the development of a business; it also refers to
weak networking which is not favourable to financing or
business expansion.
As an entrepreneur, I have experienced the same issues.
In my view, these startups are lucky compared to the
situation which entrepreneurs of an earlier generation
274 previously found themselves in. At least they have partners
or teammates for the division of labour. When I started my
business many years ago, I had to fight alone every day
on various fronts, from solution development to sales and
marketing.
Customer matters most
One thing new startups should bear in mind is when
they are thinking about recruiting talent, broadening their
networks, or finding quality investors, there is an important
“person” they should not forget - the customer.
