Page 40 - Are You Future Ready?
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                                        / Generation Z /


                          Based on data from the United Nations, Bloomberg
                          estimated that Generation Z born in or after 2001 will
                          account for 32% of the world's 7.7 billion population
                          in 2019, surpassing the millennial generation (31.5%)
                          for the first time.

                          Generation Z is genuinely digital aboriginal. When
                          smartphones were launched in 2009, they were less
                          than ten years old. After 2019, they will be turning
    038                   18. How do their preferences affect the world, we
                          will have to wait and see.
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