Page 203 - Are You Future Ready?

Chapter Three - Right Place

locations for retail outlets, and differentiating the rental
rates and the tenant mix for mall operators, all based on

anonymously mapping crowd movements in shopping
malls; identifying the peak and off-peak period of the
day and which entrances or exits visitors mainly use.
Healthcare service providers are using millions of medical

transactions at public hospitals to flag any concentration
of cases relating to a particular chronic condition such as
diabetes, in terms of geographical areas; at the same time,
the public housing agency has improved its service after

analysing over 90,000 emails and discovering customer 201
concerns on certain issues.

Protection of personal privacy a must

While allowing and encouraging innovation, it is equally
important to strike a proper balance between the
development of big data applications and the right of
individuals to privacy. This is the reason why many

governments have tightened people’s privacy protection.

The British authority, for example, revised the Data